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HealthifyMe is an Indian digital weight loss platform that provides fitness services. Developed for both Android and iOS platforms, the application provides calorie tracking, water tracking and on-the-cloud fitness coaching. In addition to these, the app takes the gamified approach to keep users motivated.

Users with premium subscription get to choose from a team of in-house nutritionists, fitness trainers and Yoga coaches, who are certified by international organizations and certifications such as International Sports Science Association (ISSA), American Council on Exercise (ACE) and others. Through this, HealthifyMe combines human assistance with wearable technology as the app syncs with activity trackers.^[1][2]

The company, founded by Tushar Vashisht(University of Pennsylvania alumnus),^[3] Mathew Cherian(MIT Graduate) and Sachin Shenoy(former Google engineer),^[4] is based out of Bangalore, India. HealthifyMe raised $6 million as a part of their Series-A round in April 2016^[5] from IDG Ventures, Inventus Capital Partners & Blume Ventures.^[6] In June 2017, HealthifyMe partnered with Manipal hospitals.^[7]

Overview[edit]

The company said that it provided access to the world's first and largest Indian food database. It has developed a calorie counter for regional foods and an exercise tracker for logging in physical activities.^[8]

AI Enabled Nutritionist - Ria[edit]

In late 2017, the company announced the launch of “Ria”, touted as the world's first AI powered virtual nutritionist to augment the services of their human coaches.^[9] Ria learns from the 150 million food logs and 50 million workout logs on the platform.^[10] The AI nutritionist also happens to be multilingual, capable of conversing in English, Hindi, Spanish, Italian, German and French.^[11]

HealthifyMeter 2017 Report[edit]

Early 2017, HealthifyMe released a report on insights based on food logs recorded by over a million users on the app.^[12] The objective of the report was to be an independent provider of diet consumption, fitness, and health insights about the country. HeathifyMeter is based on insights derived from 60 million+ food records^[13] and 40 million+ exercises, steps, hydration logs tracked on the HealthifyMe app.^[14][15][16]

On the occasion of International Women's Day 2017, HealthifyMe also released a Gender Watch report that highlighted the disparity in protein consumption among men and women across various states in India.^[17][18][19]

History[edit]

Started in 2012, CEO & Founder, Tushar Vashisht says that it was his personal weight loss after working for Unique Identification Authority of India (UID) in 2010 that spurred him to start HealthifyMe. He along with Mathew began putting together a list of foods and their calorie values as they attempted to build a service that would help people eat and live healthier.^[20] A year into establishing HealthifyMe, Sachin joined the team as Co-Founder and Head of Engineering.^[21]

On 1 May 2015, HealthifyMe along with Godrej Nature's Basket, Manipal Hospitals, Medanta, Apollo Centre launched the HealthifyIndia movement, aimed to pledge Indians to a healthy lifestyle while bringing attention to lifestyle disorders.^[22]

On 17 June 2015, it was announced that HealthifyMe closed its pre-Series A round with an undisclosed amount from a group of individual investors. This was clubbed along with the investment funds from handset maker Micromax earlier.^{[23][24][25][26]}

On December 2015, the app was awarded the Google Play Top Developer Badge. In addition to this, HealthifyMe was chosen as one of Google Play's “Best Apps of 2015” and a 'Made in India' feature on the App Store.^[27]

In December 2016, HealthifyMe received the Google award for best apps on the Playstore in the Health & Fitness category for the second time in a row.^[28]

In December 2017, the company received the Google 'Editor's Choice' award in the Health & Fitness category, apart from being named amongst the best apps of the year for the third time in a row. ^[29]

In February 2018, HealthifyMe raised a Series B funding round of US$12 million led by Sistema Asia Fund and Samsung's AI focussed fund - NEXT (their first investment in India). Atlas Asset Management (Singapore), Dream Incubator (Japan) and existing investors (IDG Ventures, Inventus Capital Partners & Blume Ventures, NB Ventures) also participated in the funding round.^[30][31][32]

The company launched in Malaysia in November, 2018, having mapped over 900 South East Asian foods. They also announced their plans of expanding to Singapore, Indonesia and the Middle East over the next two quarters.^[33] In addition to this, HealthifyMe also announced a further expansion of its platform with the launch of EatBetter, its curated foods marketplace.^[34]

On the same day, HealthifyMe also announced that they had raised US$6 million as an extension to their Series B funding round in order to expand their presence in international markets. ^[35]

Partnerships[edit]

HealthifyMe also works in partnership with various medical institutions such as Medanta, Apollo Hospitals and Manipal Hospitals, with the aim to treat and prevent clinical obesity, diabetes, cardiovascular problems and other lifestyle diseases.^[36]

The company has also made its presence in the 'corporate wellness space', serving clients like Philips, Cognizant, Unilever, PMC and General Electric.^[37]

See also[edit]

References[edit]

1. ^'HealthifyMe to hire more coaches and reach 50L users'. Deccan Herald. 12 January 2016.
2. ^'Track calories in Indian curries with HealthifyMe'. Daily News and Analysis. 1 May 2015.
3. ^'Tushar Vashisht - Co-Founder and CEO @ HealthifyMe'. CrunchBase. Retrieved 12 May 2016.
4. ^'Sachin Shenoy - Co-Founder and Head of Engineering @ HealthifyMe'. CrunchBase. Retrieved 12 May 2016.
5. ^'HealthifyMe raises Rs 40 crore from IDG Ventures, Inventus Capital & Blume Ventures'. The Economic Times. 10 May 2016.
6. ^'IDG, Inventus, Blume back HealthifyMe'. The Times of India. 11 May 2016.
7. ^'HealthifyMe partners Manipal hospitals'. @businessline. Retrieved 2018-06-15.
8. ^Abrar, Peerzada. 'HealthifyMe gets angel funding'. The Hindu. Retrieved 2017-03-19.
9. ^GANESH, VENKATESH. 'HealthifyMe's AI-enabled app Ria can advice you on nutrition, fitness regimes'. The Hindu Business Line. Retrieved 2017-10-13.
10. ^'HealthifyMe introduces AI-enabled nutritionist Ria'. Indo-Asian News Service. 2017-10-13.
11. ^'HealthifyMe, a Bengaluru-based health and fitness start-up has unveiled its AI-enabled nutritionist Ria'. Indo-Asian News Service. 2017-10-13.
12. ^'What's for breakfast? How the most important meal of the day is compromised in India'. The Economic Times. 14 February 2017.
13. ^'Indian women eat 13% less protein than men: Survey finds'. Hindustan Times. 2 March 2017.
14. ^'Eating pattern in indolent Chennai worst: Survey'. Deccan Chronicle. 7 February 2017.
15. ^'Breakfast is the unhealthiest meal in India: new study'. Business Standard. 1 February 2017.
16. ^'Kolkata eats healthy, but works out less: Survey'. The Times of India. 10 February 2017.
17. ^'Indian Women Consume 13% Less Protein Than Men, Says New Report'. The Huffington Post. 3 March 2017.
18. ^'Women's Day: This is how women in India eat differently from men'. The Times of India. 7 March 2017.
19. ^'Indian women eat 13 per cent less protein than men, says study'. The Economic Times. 3 March 2017.
20. ^'Quantifying Indian food, with indigenous software'. The Economic Times. 12 January 2016.
21. ^'HealthifyMe: Working out in smartphone generation'. Business Standard. 3 July 2016.
22. ^'Health minister launches new campaign to make India fit'. Daily News and Analysis. 1 May 2015.
23. ^'Micromax kicks off ecosystem plan with app investment'. Mint. 9 May 2015.
24. ^'Micromax invests in health & fitness app HealthifyMe'. Consumer Reports. 7 May 2015.
25. ^'Micromax invests in Bengaluru-based HealthifyMe'. The Economic Times. 7 May 2015.
26. ^'Micromax-backed startup HealthifyMe successfully completes second round of funding'. Boy Genius Report. 18 July 2015.
27. ^'A weight loss startup's journey to winning over Google and Microsoft'. Tech in Asia. 11 February 2016.
28. ^Thakran, Shekhar. 'Google Play Reveals 'Best of 2016' Apps, Games, Books, Movies, TV Shows'. Gadgets 360 - An NDTV venture. Retrieved 2016-12-02.
29. ^'Google announces the best apps of 2017'. Hindu Business Line. 5 December 2017.
30. ^'With a million active users, AI nutritionist tucks into $12m funding'. Tech in Asia. 9 February 2018.
31. ^'HealthifyMe raises $12M to develop its AI-powered nutritionist'. Vator. 9 February 2018.
32. ^'HealthifyMe raises $12 million from Sistema Asia Fund, Samsung NEXT'. Business Standard. 9 February 2018.
33. ^Jalan, Trisha. 'HealthifyMe raises $6M, expands to Malaysia, and launches food marketplace'. Retrieved 2019-02-06.
34. ^'HealthifyMe Announces Curated Online Foods Marketplace, EatBetter'. PCQ Bureau. 2018-11-16.
35. ^Srinivasan, Supraja. 'HealthifyMe raises $6 million in bridge round for international expansion'. Retrieved 2019-02-12.
36. ^'HealthifyMe: An app for healthy living'. The Sunday Guardian. 2 May 2015.
37. ^'Is Indian Healthcare ready for Big Data and Analytics?'. Consumer Reports.

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